What is Big Data? Lots of people are confused with the term Big data, some think its the size of the data set while some may think otherwise. Although it has something to do with the size of the data set, the real meaning of Big Data is not just about the size. The real…
Year: 2018
IoT will make everything we touch into a marketing platform
IoT, a term we haven’t even heard not quite long ago has now become a popular topic among everyone. This rapidly evolving technology which makes everything smart is revolutionised the way people use things. Whether it is big machinery, a small children toy or even clothing can now be made smart by combining sensor technology…
Digital Marketing myths that can harm your business
When you think of Digital Marketing it sounds so simple, isn’t it? Develop your own website, get on to social media and you are pretty much ok. If this is what you think going digital, you are completely wrong. There are so many aspects that need attention if you are doing online with your brand,…
Reasons why most Digital Marketing campaigns fail in Sri Lanka
Digital marketing is undoubtedly the future for any business to flourish online, however, things will not always go according to the plan. Your Digital marketing campaign might go wrong and create more damage to your business than helping it to grow if you don’t understand the proper ways to do your digital marketing campaign. Especially…
10 reasons why you should hire a Digital Marketing agency
If you are a marketer and even a small business owner, your ultimate goal is to grow your business. Business growth can happen in many directions, but this is not that easy as it looks, it takes a considerable effort to build and grow a business. Growing your business online is one of the cost…
Social media crisis management plan – How to stay calm when in crisis
A crisis on social media can happen at any time. People nowadays use social media and they interact with many brands on Social media day and night, so the chases of you getting into a crisis situation on social media is much higher. It doesn’t matter what kind of industry you’re in, or how popular…
The best way to secure your WordPress website
Do you know 73% of WordPress websites are vulnerable to attack? WordPress security is an important topic for every website owner. Every week, Google blacklists around 20,000 websites for malware and around 50,000 for phishing related issues. If you are concern about your website security, then you sure need to pay attention to the best…
14 tips for choosing the right web design agency in Sri Lanka
In most cases, your website will be the first point to create an impression on your customers to start doing business with you. To do this, it is important to have a good website that really does what its meant to be doing, creating leads to your business. Maybe you are a small startup looking…
Google Chrome’s update will mark websites without HTTPS as “Not secure”
Google Chrome’s new update will soon be rolling out this month, and it will mark any website that does not serve over HTTPS as “Not secure” in the browser’s address bar. This message is not necessarily dangerous, but it encourage websites owners towards giving a safer browsing experience to their visitors. However, this can be…
How can your brand win customers as their attention spans decline on social media?
How long will this article hold your attention for? Not very long, according to a study conducted by Microsoft. Human attention span has dropped from 12 seconds in 2002 to 8 seconds in 2013, which is one second shorter than the attention span of a goldfish. Just imagine how you can bring your marketing message to your…