How long will this article hold your attention for? Not very long, according to a study conducted by Microsoft. Human attention span has dropped from 12 seconds in 2002 to 8 seconds in 2013, which is one second shorter than the attention span of a goldfish. Just imagine how you can bring your marketing message to your customers with just 8 seconds. When it comes to social media on mobile devices, this will further narrow down to even up to 1.7 seconds. The business environment is getting more and more competitive and dynamic than ever before.
How can you overcome this when you try to market your brand on social media? here are some tips on running a successful marketing campaign on social media to grab your customers attention quickly.
Your customers will never read something irrelevant obviously, so make sure your content is compelling, creative and personalized. When you run advertisements, make sure your advertisement is tailored to your customer interests and their shopping habits.
Make it fast
A recent Google study found that 53% of mobile site visitors will leave a page/website that takes longer than three seconds to load, so faster loading speed is important. Declining attention span and a slow-loading website will never go hand in hand.
Today, people turn to social platforms like Facebook for ideas and advise make use of this to offer them tips, advice or instructions in addition to just presenting your brand or product. People love free advises, so don’t ever think twice on heaping people on choosing the right product or service. But, make sure you give only what they expect, because your customers will not waste their time on something that they don’t want.
Make use of short videos
Ever thought of using video as a marketing tool? now it’s time. Make sure your marketing involves short video clips about your product or service that catches the eye of your audience in their first glance. Remember, you have about 1.7 seconds to grab your customers attention and only have 8 seconds to keep that attention.
In a world of increasing scrolling and swiping speeds and shorter attention span, brands must tell interesting stories with their content, ensuring the content is engaging and useful.