If you are a marketer and even a small business owner, your ultimate goal is to grow your business. Business growth can happen in many directions, but this is not that easy as it looks, it takes a considerable effort to build and grow a business. Growing your business online is one of the cost effective way of doing this. However, when you grow your business online, you need to have different strategies than what you practice in offline marketing. You may have to focus your effort on optimising your website for better rankings, create your presence and audience on social media, write quality content to increase the engagement, doing email marketing and also doing effective online advertisements.
In order to do all these things, hiring people or training people in house will be really costly, even if you can afford to have an in house team doing all your digital marketing for your business, you may find it difficult to keep the talent with your company for a long period because they tend to get board with what they do easily by just working on one brand and maybe doing similar tasks everyday. This is when the Digital Marketing agencies come to your rescue. They bring creative ways of marketing your product or service since they have more experience working with many industries and businesses.
Here are 10 reasons why you should hire a digital marketing agency rather than just building an in-house team to do your online marketing.
1. Dynamic expertise
One of the main reason why you should select an agency for your digital marketing is because of their expertise, a typical digital marketing agency even a small scale one might have exposed to at least 20 industries and brands. This enables them to be creative with each one of these industries and brands because not every brand will be successful with one single online marketing strategy. The company must be looking into different aspects of building their online presence, how to create the engagement with the clients and even write content in different way to tap the right audience.
Also as explained earlier, building a team with right capabilities in house will be quite time-consuming, an agency can come in handy to lift this burden off your shoulder so you don’t have to spend your valuable time and money training your team. That time can otherwise be used for growing your business from the inside.
2. Access to the latest tools and technologies
Professional online marketing agency will know what are the latest tools and technologies available out there to leverage the data they have into meaningful insights. As an individual company, you may find the cost of these tools more than an agency because the agencies use these tools on many projects and thus the cost of these tools are divided among all these projects. Also the agencies keep their technologies well up to date, professional agency will train their employees with the latest technologies and even keep them educated with the ways to improve from each project they work on.
3. Come up with new ideas
In Digital Marketing, there is no hard and fast rule that you can follow on growing your business online. You will need to look at different options to make your online campaigns a success. Remember, not everything that you do will be useful when it comes to online.
Good agency will give you grate ideas and techniques that drive results for your business. They will make your online marketing strategy in line with your offline marketing strategy to take your leads through the sales funnel to increase the conversions for your business or even create the awareness for your business in online context. For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available and what kind of content you need to distribute among them. Because, the last thing you want is to publish one post on Facebook that triggers a social media crisis.
4. Creating fresh content
Content creation and distribution is among the top priorities in Digital Marketing. As a company it is not easy to do this because you have to focus your effort on day to day business functions and the focus on creating content usually get neglected. Agencies can come in handy to save you from the trouble of creating content for your audience. Any digital marketing agency is working closely with many content writers and bloggers to create unique content and create quality back links for your website.
5. Digital Storytelling
While your in house marketing team focus on selling your product or service, your digital marketing agency will be busy defining and spreading your brand’s message across different platforms through different channels. This will help you to create positive PR about your products and services that leads to improve your brand visibility.
Story telling involves creating attractive and engaging messages that connect with your target audience. Your agency achieves this by understanding what your audience needs and pairing them up with the right solutions.
6. Everything under one place
Proper digital marketing strategy needs to have a proper synchronization between multiple channels. Your website development, SEO, Social media marketing, Email marketing, Creative designing, Advertising and so many other aspects needs to be integrated and work toward to achieve your organisational goals. Sometimes its frustrating when you have to deal with so many parties to do a proper integration done for these channels. Digital Marketing agencies will have all the talent in house to help you with this and not to worry about any conflicts between any of the other thirds parties.
7. Adapt to industry changes
The business environment is turbulent and changes happen every now and then even without you knowing about it. Search engines and social media platforms like Facebook is updating their algorithms frequently. If you are not up-to date with these changes your investment on digital marketing may end up going down the drain not giving you the results you are looking for. For the agencies on the other hand, this is not a problem because they keep a very close eye out on the technological advancements and industry changes so that they can serve their customers better than the others.
8. Measurable results
Your effort on digital marketing is not effective without results, this is exactly why you should consider going for an agency rather than doing it all by yourself. Because, typically, an agency offers clear insights into how your advertising keywords are performing and how potential customers are engaging with your content and brand. Also they will give you recommendations on what really drives you results and then focus the effort on those channels more to gain more traction on marketing.
9. You can focus on what you do best
Hiring a digital marketing agency will take a huge burden off your shoulder so that you can focus on your business more doing what you do best. You will save a lot of time and money and it will make things easy for you because you just have to let the agency know your business objectives and targets and they will focus on helping you get there.
10.Cost effective and flexible
Like mentioned earlier, using an agency to handle your digital marketing is very cost effective. Even for a small business this will be really useful because when at the start of the business you need to focus your time mostly on building your business and getting the word out to the market creating the awareness for your brand. You don’t need to manage your own team or train them on doing online marketing, that will save you a lot of money.
Before you wander off in search for a digital marketing agency to work with, you may want to hold your brakes first. There are lot of businesses out there, but not all of them will offer what they claim.
Digital marketing is a slow and continuous process, so choose the right firm. Run away from those companies that promise instant or quick results. Ask them about the tools and techniques they use and ask them questions on how they helped other companies to be successful online.
Start by sharing your business objectives with the agency. Digital marketing campaigns work best if all parties are on the same page. Also, your agency should enjoy the freedom of making decisions that best suit your interests and budget plan.
Do you have any question on digital marketing? Feel free to reach out to us.